Unleash Your Athletic Potential: Hohuiflex's Shrink Label for Adidas Sporting Goods

May 06,2023

About adidas

Adidas is a globally renowned sportswear and sporting goods company, originating in Germany and based in Herzogenaurach, Bavaria. Founded in 1949 by Adolf "Adi" Dassler, the company's name is derived from a combination of the founder's nickname, "Adi," and the first three letters of his surname, "Das." Adidas' iconic three-stripe logo is instantly recognizable and has become synonymous with the brand.

C-101.jpgAs a leading player in the sportswear industry, Adidas designs, manufactures, and markets a diverse range of products, including shoes, apparel, accessories, and sports equipment. The company focuses on providing innovative and high-quality products for various sports such as football, basketball, running, and golf, as well as lifestyle and fashion categories.

Adidas operates under two primary divisions: Adidas (the brand) and Reebok, each catering to different target markets and maintaining distinct brand identities. Over the years, Adidas has acquired other notable brands, including TaylorMade Golf and Runtastic.

The brand has a rich history of collaborating with prominent sports teams, athletes, and leagues, sponsoring iconic figures like Lionel Messi, David Beckham, and Muhammad Ali. Additionally, Adidas has supplied kits for renowned football clubs such as Real Madrid, Manchester United, and Bayern Munich.


Partner For Success :

HohuiFlex, a leading provider of high-quality packaging solutions, recently partnered with Adidas, the globally renowned sportswear and sporting goods company, to create innovative shrink labels for their line of sporting goods. This collaboration has resulted in a success story that showcases the expertise of both companies and demonstrates their shared commitment to delivering exceptional products.

Adidas, known for its continuous pursuit of innovation, sought a packaging partner that could offer unique, durable, and eco-friendly shrink labels for their sporting goods. HohuiFlex, with its extensive experience in creating customized packaging solutions, emerged as the ideal collaborator. The partnership aimed to elevate Adidas' product presentation while aligning with the brand's sustainability goals.

Leveraging their cutting-edge technology and design capabilities, HohuiFlex developed shrink labels that not only enhanced the visual appeal of Adidas' products but also met the stringent environmental and quality standards set by the sportswear giant. The shrink labels, made from eco-friendly materials, provided a seamless and secure fit around the sporting goods, ensuring maximum durability and resistance to wear and tear.

The partnership between HohuiFlex and Adidas has proven to be a resounding success. The visually striking shrink labels have elevated Adidas' product presentation, distinguishing the brand from competitors and further solidifying its position in the global sportswear market. Moreover, the use of sustainable materials in the shrink labels has reinforced Adidas' commitment to reducing its environmental impact and promoting a greener future.

This collaboration serves as a testament to the power of synergy between two industry leaders, HohuiFlex and Adidas, who have combined their expertise to deliver a packaging solution that is both visually appealing and environmentally responsible. The success story of HohuiFlex's shrink labels for Adidas sporting goods demonstrates the potential for growth and innovation when likeminded companies join forces to achieve a common goal.


About HohuiFlex

Founded in 1995, HohuiFlex is a global leader in food and liquid packaging —working in partnership with customers to create a safer and more sustainable future. HohuiFlex is committed to delivering high-quality, innovative flexible packaging solutions that offer reliable product protection. Headquartered in ShenZhen,(China), the company is inspiring change around the world, working as one across 3 global locations powered by a dedicated workforce of nearly 250 employees.

Our mission is simple; to help the world’s leading brands deliver their products in the best way possible. We do this by combining films, pouch, and label to help you go-to-market simply and quickly with a total packaging solution tailored to your specific needs.

With a strong history of success over the past 30 years, you can count on us to help you deliver your products where they need to go, while empowering you on your journey through the circular economy.

For more information, contact Steve Guo, General Manager at steve@hohui-china.com.

LinkedIn: https://www.linkedin.com/in/steve-guo-hohuipack/

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